1. Non-Personally Identifiable Information
When you visit any of our Sites, we may collect some basic Non-Personally Identifiable Information about you. This information may include information regarding your operating system, browser software, and IP (Internet Protocol) address. Non-Personally Identifiable Information is collected in order to provide you with satisfactory service. We may use the information to detect problems with our server and to administer our Sites. In addition, Non-Personally Identifiable Information is compiled by us and analyzed on an aggregate basis.
2. Personally Identifiable Information
When you place an order or enter a sweepstakes or promotion, we request that you send us Personally Identifiable Information. This information lets us know the specifics of who you are and can be used to identify, contact or locate you. Personally Identifiable Information may consist of: your name, address, telephone number, email address, birth date, billing information (credit card number, expiration date and billing address), occasion type (Valentine’s Day, etc.), products purchased, any relevant promotion code and information (for example, reward program account information) and the gift and message recipient’s name, address, telephone number, email address and any other information you may provide us (“Personally Identifiable Information” ). We use Personally Identifiable Information for internal purposes, such as confirming and tracking your order, subscription or registration, analyzing trends and statistics, informing you of our new products, services and offers. Personally Identifiable Information is compiled by us and analyzed on both a personal and an aggregated basis.
To serve you better, we may combine Personally Identifiable Information you give us online or through our catalogs. We may also combine that information with publicly available information about you that we may receive from third parties. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you about our products and for other promotional purposes.
We may contract with third-party companies or persons to provide certain services including credit card processing, distribution, data management, promotional services, etc. (“Service Providers”). We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.
3. Placing an Order
When you place an order, we require you to provide us with Personal Information. We use this information to give you a customized experience and to process the orders that you place with us.
For your shopping convenience, when you place an order, we automatically establish your own Personal Account where information used in placing such order (including billing address, email address, telephone number(s) and rewards program information) is saved. Your Personal Account is password protected from third parties. You may access your Personal Account by requesting your password from us (go to My Account) and then signing in with that password. Afterward, you may change your password, edit your Personal Information or request a password reminder at any time. Our database stores your billing and delivery information, and will automatically transfer it to the order form each time you place an order so that you do not have to re-enter this information when you sign in at subsequent visits.
The recipient phone number, which you furnish to us when you place an order, is used for delivery purposes. On some occasions, the recipient may be called to schedule delivery. To maintain our high quality standards, we will occasionally contact recipients to ensure satisfaction with their gift.
Cookies: Like many other commercial sites, our Sites may utilize standard technologies called “cookies” and clear GIFs to collect information about how each of our Sites is used. A cookie is a small data text file, which a Web site stores on your computer’s hard drive (if your Web browser permits) that can later be retrieved to identify you to us. Cookies were designed to help a Web site recognize a user’s browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site. A cookie cannot be read by a Web site other than the one that set the cookie. Cookies can securely store a customer’s password, personalize home pages, identify which parts of a site have been visited or keep track of selections, such as those selected in a “shopping cart.” For instance, cookies allow us to pre-populate (or fill in) an email field with your email address if you revisit one of our Sites and place an order. When you place an order, we send a cookie to your hard drive to record the product name, category of product that you ordered, the amount paid, the order number and any referral codes.
No Personally Identifiable Information is recorded. When you click through to any one of our Sites from a promotional email, our Service Provider may send a cookie to your hard drive recording your IP address and other related information.
Clear GIFs: Some of our Service Providers may employ clear GIFs (also known as pixel tags, single pixel GIFs, web beacons or action tags) for our benefit to help us measure advertising effectiveness. Clear GIFs help us better manage content on our Sites by informing us of what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of our users. The main difference between the two is that clear GIFs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear GIFs are not tied to your Personally Identifiable Information. Our Service Providers may use clear GIFs: (i) in HTML based emails to determine which emails have been opened by recipients; (ii) to record when products have been ordered from our Sites; and (iii) to track the visitor traffic on our Sites. These clear GIFs allow us to measure the usage of each of our Sites by our visitors and the effectiveness of certain communications and marketing campaigns. We may also use clear GIFs in a similar manner in our own emails and on our Sites.
Clear GIFs can “work with” existing cookies on a computer if they are both from the same Web site or advertising company. That means, for example, that if a person visited “www.companyX.com”, which uses an advertising company’s clear GIF, the Web site would match the clear GIFs identifier and the advertising company’s cookie ID number, to show the past online behaviour for that computer. This collected information can be shared with the advertising company. We may provide such information to our Service Providers but that information can only be used by our Service Providers for our benefit.
5. Interactive Tools
Within your Personal Account, you have the option to opt in for our additional services, which include a personal date reminder service and a free online address book. We use your contact information so that you may take full advantage of these interactive tools. You may view, edit or opt out of these additional services at anytime.
6. Mergers and Acquisitions
In the event of a merger, consolidation, or sale or transfer of all or substantially all of the assets of Florists Transworld Delivery Inc the owner of FTD Florists Online or its direct or indirect parent company (ies), one of the assets which would generally be transferred to the purchasing or new entity is the information we collect from our customers and store in our customer database. However, the use of this information by any purchasing or surviving entity would be governed by the terms of this Policy, as amended from time to time, including any amendment after such transaction. You, of course, will continue to have the right to opt-out of sharing your information with third parties.
7. Cooperation with Law Enforcement
We will disclose Personally Identifiable Information, after subpoena or written request, to cooperate with a law enforcement investigation. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.